Capital Meets Culture™ Q&A: The Business of PROOF
Capital Meets Culture Live Q&A: The Math Behind the Masterpiece. Deconstructing the Economics of a Broadway Revival
A Pulitzer Prize. A Tony Award. But what is the economic engine behind the masterpiece?
Join The RainMakers Collective for a focused live Q&A with the producing team behind Proof, the celebrated Broadway production by David Auburn.
While the play is known for its artistic brilliance—winning both the Pulitzer Prize and the Tony Award for Best Play—this session will focus entirely on the mechanics of the market. We will explore how a prestige revival is positioned in the current Broadway landscape, moving beyond the creative vision to the financial structures that support it.
In this session, we will examine:
Capitalization & Risk Management: How “smart capital” evaluates and structures a limited engagement run.
Revenue Realization: The operational considerations that drive box office performance and ROI.
Secondary Markets: Unpacking potential income sources beyond the box office, including licensing and touring.
Audience Strategy: How top-tier marketing drives engagement for a classic title in 2026.
Meet the Speakers:
Mike Bosner | Lead Producer A Tony Award-winning producer, Mike brought Shucked and The Great Gatsby to Broadway. He served as producer for the smash hit Beautiful: The Carole King Musical, which played for six years on Broadway and grossed over $260 million.
Miranda Gohh | Associate Producer A Tony Award-nominated producer (Suffs, Cabaret) and the Founder of Theatre Producers of Color. Miranda has been recognized as a “Woman to Watch on Broadway” by the Broadway Women’s Fund.
Cherine Anderson | Marketing & Media Strategist A marketing powerhouse with over 50 Broadway credits. Cherine is a Co-Producer on Hell’s Kitchen, Gypsy, and The Wiz, specializing in brand awareness, media planning, and audience development.
Event Details:
Date: Thursday, February 5, 2026
Time: 7:00 PM EST (US and Canada)
Location: Live via Zoom
Access: Free to Attend (Registration Required)